Impact From Insight

”I’ve had the pleasure of working with Tom as a colleague and as one of Tom’s clients. Tom brings the kind of clarity and understanding to both Quantitative and Qualitative research, as well as market segmentation, that any dynamic business or organisation requires . While understanding client requirements, Tom is also prepared to challenge client assumptions in scoping projects, ensuring that the full utility of the research can be realised. Not only did Tom ensure our own questions on markets and potential markets were answered but importantly he ensured additive quality and sophistication to research projects that produced wider strategic solutions and implementation plans. Collaborating with Tom was not only rewarding in giving us evidence-based answers but also great fun in working with someone who made such an effort to understand us.

Mark McInnesChief Executive CCHQ

”I worked with Tom as a colleague and saw first-hand how effectively he translates complex problems into clear, actionable insights. He understands that people make decisions with their emotions first and justify them with facts afterwards and he builds this into his work in a way that consistently drives stronger outcomes. He brings this perspective into his work in a way that makes insights not just accurate, but genuinely powerful and actionable.
Tom brings a rare combination of analytical precision and behavioural understanding. He doesn’t just deliver research; he challenges assumptions, reframes questions, and ensures that insights are embedded into strategy. The result is work that not only answers immediate questions but shapes longer-term decisions.
He is rigorous, sharp, and uncompromising in his pursuit of clarity. Any organisation working with Tom will benefit from insights that go beyond the obvious and get to the core of how people actually think and act.

Daniel HowellRegional PR Manager for Western Europe & North America, Bolt

”I’ve worked with Tom across a number of different projects, and what I value most is how quickly he gets to the point. He doesn’t overcomplicate things; instead, he listens, cuts to the chase, and gives advice that’s clear, practical, and immediately useful.

His advice is grounded and reality and pragmatic. I have seen him manage and deliver complex multi-national research projects with ever-present composure. He has also worked extensively with the UK electorate and understands what makes them tick. Working with Tom inspires confidence that the insights and recommendations will be both accurate and effective.

Adam McNicholasSpad at No.10